Design and development of the Videogram visual identity, website, and embedded web application. We also helped develop the user interface of the iOS and Android versions of the Videogram application.
Videogram allows users to upload web video content including files from YouTube, Vimeo and other video hosting services, as well as their own video content directly from a pc or mobile device. Videogram then outputs the video content into interactive sequential imagery so that users can analyze the content of videos, tag individual sequences/scenes.
Videogram allows users to get a quick overview of a video’s contents at a glance without watching the video from beginning to end. The visual summaries are suitable as interactive thumbnails on video publishers sites and they can also be used to help consumers browse through videos (like they do for images). Videogram allows the consumer to start the video from a point of visual interest (smaller clips) on mobile devices, thus eliminating the ‘pain points’ of streaming/buffering a large video on oversubscribed/congested mobile networks.
To generate a Videogram, a video is auto segmented based on the color features of each frame. The segments are also clustered according to their similarities. We have introduced an importance score to rank the segments. A segment is considered to be important if it is long and rare. Keyframes are extracted from highly ranked segments and sized according to their scores so that more important keyframes are presented as bigger frames. Videogram’s patented frame-packing algorithm puts the different sized keyframes in a compact “comic book” format.
Videogram is a product of CinemaCraft, a 500 Startups-backed firm based in Tokyo and San Francisco.